B2B SaaS marketing that connects to pipeline.
Not just awareness.
When marketing is expected to support growth, the challenge is rarely a lack of activity. It's knowing where to focus, what to prioritise, and how to connect effort to commercial outcomes.
I've spent 15 years building and scaling marketing functions for complex solutions, multi-stakeholder buying committees, and long sales cycles across UK and US markets.
Let's build.
Building the Marketing Function
A practical operating model for B2B SaaS marketing.
Over the years, I've built marketing functions from scratch, led teams, and worked as a solo marketer responsible for everything from strategy to execution. This is the operating model I use to understand where the gaps are, what deserves attention now, and how the different parts of a marketing function work together to support growth.
Where I add value.
I've spent most of my career building marketing in environments where the team was lean, priorities competed, and expectations were high. My role is to create clarity, set direction, and build the systems, processes, and programmes needed to deliver results.
I don't separate strategy from execution. In most growth-stage businesses, you can't afford to.
GTM strategy and demand generation
Defining the ICP, building the go-to-market plan, running ABM and demand gen campaigns across paid and organic, and making sure activity connects to pipeline with measurable impact on revenue.
Brand narrative and positioning
Rebrands, product positioning, and messaging architecture that reflects how buyers actually buy.
I've led full company rebrands and taken multiple product launches to market.
Marketing ops and measurement
HubSpot and CRM governance, attribution-ready reporting and dashboards . Implemented martech from scratch, introduced AI workflows to scale output without growing headcount.
Team leadership
Building teams, managing agencies, setting the operating cadence. OKRs, cross-functional rituals, and the reporting structures that keep sales and marketing aligned rather than working around each other.
Multilingual SEO
Content strategy, SEO, thought leadership, whitepapers, case studies, sales enablement. SEMrush certified. Bilingual in English and Spanish, with campaign experience across both markets.
0→1
Marketing Function Built
0→5
Marketing
Team Scaled
c.5x
ARR Growth Supported
£9.5m
Series A Supported
UK→US
Market Expansion
£3.4m+
Pipeline Influenced
How I think.
The stack I work with.
Technology should remove friction, not create it. From HubSpot and Clay to ZoomInfo, LinkedIn and AI-powered workflows, I focus on connecting systems, improving data quality, automating repetitive work, and giving teams better visibility.
I've set up stacks from scratch and untangled inherited ones. Both situations are fixable.
